Sustainable food packaging is not merely a new trend but a strategic move for businesses to thrive in an era where environmental consciousness will reign supreme
We live in a world where almost every morsel we eat comes in some form of packaging, and the environmental impact of these wrappers often goes unnoticed. From the grocery store to the fast-food joint, the ubiquity of food packaging is certainly undeniable. Traditionally, materials like glass, metals, paper, and paperboards were predominantly used in food packaging.
However, the rise of plastics in the early 1980s marked a shift, introducing a versatile, easily manufactured, and cost-effective alternative. Today, nearly 40 percent of global plastic production is dedicated to food and drink packaging.
Modern food packaging, comprising an array of materials from ceramics to plastics, has undoubtedly revolutionised the food industry by ensuring safety, reliability, and shelf stability. However, the dark side of this innovation lies in the environmental consequences, as packaging waste contributes significantly to pollution crises.
As we grapple with the aftermath of packaging excess, sustainable food packaging options have emerged as a ray of hope. The shift towards sustainable alternatives, driven by growing awareness and a sense of responsibility, is transforming the way we perceive and use food packaging. Sustainability is no longer a mere buzzword but rather a need of the hour to make the earth cleaner.
As per a report, the global sustainable food packaging market is expected to grow to USD$280 billion in 2026. In countering carbon emissions, the food industry is undergoing a revolution in terms of finding sustainable solutions to reduce its impact on the environment and meet sustainable consumer demands. Some examples of sustainable food packaging materials are cornflour, bagasse, areca palm, cardboard, and paper.
Trends to dominate food packaging in 2024
Connecting with Conscious Consumers: In an era where environmental consciousness is a driving force behind purchasing decisions, businesses cannot afford to overlook the significance of sustainable packaging.
By adopting sustainable food packaging, a business not only contributes towards a cleaner earth but also connects with a broader customer base that actively supports eco-friendly choices. Certifications for sustainable packaging, such as being compostable or recyclable, provide an extra layer of transparency. Displaying these certifications on packaging will offer the food product's environmental credentials and give businesses a competitive edge.
Prioritising Safety in Packaging: Beyond its environmental benefits, sustainable food packaging must prioritise the safety of the end consumer. Traditional packaging materials often contain harmful chemicals that can leach into food, posing health risks. In contrast, sustainable packaging materials are typically food-safe and non-toxic, ensuring that the integrity of the product is maintained from production to consumption.
Investing in Financial and Environmental Health: Contrary to the misconception that sustainable packaging is a costly investment, it is, in fact, a financially savvy decision in the long run. Sustainable packaging, made from renewable materials, not only mitigates these risks but also aligns with a circular economy. Reusable and recyclable designs mean reduced dependence on single-use materials, offering a cost-effective and environmentally friendly alternative.
Elevating the Customer Experience: In a world where plastic dominates, sustainable packaging stands out with its aesthetic appeal and quality. The customisable nature and quality materials used in sustainable packaging enhance the overall customer experience. While the environment-friendly factor is enough of a USP, sustainable designs showcase a business's commitment to excellence and customer satisfaction, further increasing their appeal.
The Way Forward
As we march forward into a future led by sustainability, the options for eco-friendly packaging solutions will only continue to increase. Reusable packaging is gaining traction globally, fueled by increasing awareness of the importance of waste reduction. Sustainable food packaging is not merely a trend for 2024 but a strategic move for businesses looking to thrive in an era where environmental consciousness will reign supreme to shape a sustainable future for us all.
(Shashi Verma is Environment Head, Pakka.)