Indipop icon Badshah collaborates and marks his birthday by championing the fight against malnutrition. In a heartening gesture, he supports the Poshan to Pathshala programme, distributing nutritious meals to over 500 children and pledging a significant donation to Rishi Valmiki Eco School
Renowned musician Badshah kicked off his birthday celebrations with a meaningful collaboration with Feeding India, focusing on combating malnutrition. Spending nearly two hours at the Rishi Valmiki Eco School in Goregaon—an institution for lower-income groups supported by Feeding India under the Poshan to Pathshala program—Badshah interacted with children, stressing the pivotal role of nutrition in overall well-being.
During the event, Badshah actively participated in distributing homemade lunches, consisting of rajma rice and fruits, to over 500 children. As part of his commitment to the cause, he also pledged a generous donation of 10 lakhs to the school. The celebration included cutting a birthday cake and joining the kids for a lively performance of his hit song "Abhi Toh Party Shuru Hui Hai."
This collaboration solidifies Badshah's role as a Poshan Champion, aligning with Feeding India's mission to eradicate hunger and malnutrition. As the 4th most followed Indian artist on Spotify, Badshah has consistently engaged in humanitarian projects, previously collaborating with Tata Memorial Hospital and the Dharavi Dream Project while actively supporting women- and children-led causes.
Expressing his gratitude, Badshah stated, "I'm grateful to Feeding India for allowing me to celebrate my birthday in a more meaningful manner. I am committed to combating malnutrition but will also encourage the youth to become catalysts for change and make India malnutrition-free."
In collaboration with Zomato since 2019, Feeding India has provided over 15 crore meals across 25-plus cities through partnerships with NGOs and government entities. The Feeding India Concert, headlined by Post Malone last year, sparked a community mobilisation programme that now boasts over 40 chapters nationwide, each with dedicated volunteers known as Poshan Champions.
Vishal Kumar, Head of Feeding India, expressed gratitude for Badshah's support as a Poshan Champion, stating, "By working together with recognised voices, it becomes easier to amplify our message, reach a wider audience, and inspire more people to join the movement to eradicate malnutrition. We are grateful to Badshah for his support as a Poshan Champion."
Feeding India believes in actively involving Poshan Champions in decision-making and creating awareness to foster behavioural change. The organisation aims to empower individuals to contribute actively to their development and society by championing the cause of malnutrition eradication.