Technology Key To Greening Fashion Industry

By Ilesh Ghevariya August 14, 2023

The adoption of "digital fashion" and "virtual design tools" are  steps towards a more sustainable and efficient future

Technology Key To Greening Fashion Industry
By creating 3D visualisations of designs, fashion designers can reduce the need for physical samples, which in turn minimises material waste.

We stand in an era where the fashion industry is at a turning point, and addressing its environmental impact has become more critical than ever.  Realising the long-term climate impact, many fashion brands are now leveraging technology to drive greener innovations and revolutionise the way we approach fashion sustainability.

Sustainable Materials - Foundation of Greener Fashion

Embracing sustainable fabrics and eco-friendly textiles is key to reducing the fashion industry's environmental footprint. Collaborating with suppliers who prioritise ethical practices and eco-consciousness can lead to a more sustainable supply chain, revolutionising how fashion products are manufactured and consumed. Consumers' growing awareness of keywords like "sustainable materials" and "environmentally responsible fashion" are already driving demand for greener choices.

Digitisation and Virtual Prototyping - Minimising Waste, Maximising Efficiency 

Secondly, incorporating digitisation and virtual prototyping into the fashion design process can be a game-changer. By creating 3D visualisations of designs, fashion designers can reduce the need for physical samples, which in turn minimises material waste. The digitisation of the design process also allows for faster development and production cycles, accelerating the delivery of sustainable fashion to the market. The adoption of "digital fashion" and "virtual design tools" is a step towards a more sustainable and efficient future.

3D Printing - Revolutionizing Sustainable Manufacturing

Another revolutionary advancement in sustainable manufacturing is 3D printing. This technology enables the creation of garments and accessories layer by layer, using only the necessary materials, which drastically reduces waste. Additionally, 3D printing facilitates local manufacturing, minimising carbon emissions associated with traditional global supply chains. "Local manufacturing" and "carbon-neutral production" are keywords that resonate with the fashion industry's journey towards a more sustainable future.

Data-Driven Sustainability Boosting Informed Decisions 

The third most important player in this field would be Data Analytics. It is a powerful tool for driving sustainability in fashion. How? By harnessing data to optimise energy consumption and track supply chain practices, fashion brands can significantly reduce their environmental impact. Access to information about the materials used, production processes, and ethical considerations empowers both brands and consumers to make more informed choices, fostering a collective responsibility towards sustainability.

Smart Tags and QR Codes Helping Engage Consumers in Sustainability

We cannot empower the industry without empowering the consumers. They need to participate actively in sustainability efforts as well. By using smart tags and QR codes on clothing items, brands can share essential information about the garment's materials, sourcing, and end-of-life options. This encourages responsible consumption and promotes circular fashion economy principles, where products are designed with recyclability and reusability in mind. Empowering consumers with knowledge through "smart tags" and "QR code sustainability" fosters a culture of conscious fashion choices. 

Artificial Intelligence - The Future of Responsible Fashion

The fast advent of Artificial Intelligence (AI)  holds enormous potential to shape the fashion industry's future. By analysing consumer preferences, historical data, and market trends, AI can accurately predict fashion trends, reducing the risk of overproduction and waste. Data-driven decision-making based on "AI fashion trends" is a transformative step towards a more sustainable and responsible fashion industry.

Call to Collective Action - A Unified Approach Towards Sustainability 

Lastly, while technology is a vital enabler, collective action is the key to revolutionising the fashion industry. Brands, consumers, and policymakers must come together to drive meaningful change. Transparency and collaboration within the fashion supply chain will ensure that sustainable practices are adopted at every level.  

(Ilesh Ghevariya is ceo and founder, French Crown- -a fashion brand.)