COP 28: Aligned with the 'Sustainable is Attainable' movement, Tata Power screens a poignant film urging individuals to embrace a sustainable lifestyle, love the planet, and switch to green and clean energy for a cleaner future
Tata Power, one of India's largest integrated power companies, has launched a new brand film titled "DuniyaApneHawale." The film promotes embracing Mother Earth, loving our planet, and switching to green and clean energy.
Tata Power remains committed to achieving sustainability and inspiring citizens to realise sustainable lifestyles. The company emphasises the importance of individual action and responsibility towards a cleaner, greener future.
As a responsible corporation, Tata Power encourages the adoption of green energy products and services for its extensive consumer base. The company also aims to popularise sustainable living by adopting affordable green solutions like rooftop solar, EV charging, solar microgrids, group captive solutions, pumped hydropower, smart home automation solutions to promote energy efficiency, and more.
The campaign is live on various news and business channels in Hindi, English, Gujarati, Marathi, Tamil, and Kannada. It is also available on digital and social media platforms to engage the public with its message.
The film takes the viewers on a journey around the globe, showcasing the abuse and damage our planet goes through due to various human activities such as deforestation, construction, industrialisation, and urbanisation. By the end of the journey, the globe is soiled and battered. However, two children representing the future generation come to its rescue, clean it, and hug it, demonstrating the love and care we need for our planet.
The video concludes with a strong message: "Embrace Mother Earth. Love Our Planet. Switch to green and clean energy." The background music of "Hold Me Tight" adds to the video's emotional appeal.