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Painting A Greener Future: Eco-Friendly Pursuits For A Healthier Planet

By Mahesh Anand September 12, 2023

The paint industry can promote eco-friendly practices throughout its operations, by using sustainable materials in its products, such as plant-based oils, recycled content durable material, and low-VOC pigments

Painting A Greener Future: Eco-Friendly Pursuits For A Healthier Planet
The paint industry can reduce its environmental impact by recycling materials, using less/sustainable packaging, and reducing energy consumption. Shutterstock
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The paint industry is one of the largest manufacturing sectors in the world, and it has a significant impact on the environment. In recent years, the paint industry has made great strides in sustainability, and there are now many eco-friendly paints available on the market. Eco-friendly paints are also often made with renewable and recycled cans which makes them more sustainable. Here are some of the ways that the paint industry can contribute to a healthier environment: 

Minimize VOC emissions

Volatile organic compounds (VOCs) are a group of chemicals that easily vaporize at room temperature. They are found in many common household products, including paints, varnishes, solvents, and cleaning products. They can be harmful to human health, causing respiratory problems, headaches, and other health problems. They can also contribute to air pollution and smog. Paints typically contain a variety of VOCs, including solvents, resins, and pigments. The amount of VOCs in a paint can vary depending on the type of paint and the manufacturer. Traditional paints, which are made with solvent-based formulations, tend to have higher VOC levels than water-based paints. In order to combat this, low-VOC paints and zero-VOC paints are specially designed to emit fewer VOCs than traditional paints. Low-VOC paints typically have less than 50 grams per litre of VOC content, while zero-VOC paints, as the name suggests, have a VOC content of zero. Low-VOC and zero-VOC paints are a better choice for indoor use, as they are less likely to cause health problems. When paint is applied and dries, VOCs are released into the air, making it safe to inhale for both people and animals. 

Develop water-based formulations 

Water-based paints are less harmful to the environment than solvent-based paints because they contain fewer volatile organic solvents. They are easy to apply and clean up and also less likely to pollute water sources, as they do not contain VOCs that can evaporate and contaminate water. They are easier to dispose of as they do not contain hazardous chemicals and are often made with renewable materials, such as plant-based oils, which helps to reduce the environmental impact of their production. Water-based paints are not without their drawbacks. They can be more expensive than solvent-based paints but the environmental benefits of water-based paints outweigh the drawbacks in most cases. 

Streamline waste reduction efforts 

The paint industry can reduce its environmental impact by recycling materials, using less/sustainable packaging, and reducing energy consumption. For example, companies are now working towards making their production processes more energy-efficient and also opting for recycled paint cans. By taking these steps, the paint industry can help to reduce its environmental impact and create a more sustainable future. To further the cause, they can also look into developing new technology, and educating their customers by working on green government initiatives and other initiatives from reputed organisations. 

Promote eco-friendly practices throughout their operations  

The paint industry can promote eco-friendly practices throughout its operations, by using sustainable materials in its products, such as plant-based oils, recycled content durable material, and low-VOC pigments. This will help to reduce the environmental impact of the products. Cleaner technology can help in minimising harmful emissions and promoting recycling will help reduce waste and conserve resources. By taking these steps, the paint industry can help to create a healthier environment for future generations. 

Here are some tips for choosing an eco-friendly paint: 

1. Look for paints that are certified by a reputable green organisation, such as the green seal or the environmental protection Agency's (EPA) energy star label. You can also identify such paints with their green co or green pro certification by IGBC.

2. Read the paint label carefully to see the VOC content. Look for paints that have a low or zero VOC content. 

3. Ask the paint retailer about the company's sustainability practices. 

4. By choosing an eco-friendly paint, you can help to protect your health, the environment, and your wallet. 

(Mahesh Anand is president, decorative paint division at Nippon Paint (India).)

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